Holiday over, and to kick start my return a little something to think about for any creatives who milk their muse for bottled water companies.
I’ve never drunk bottled water. For a start I never bought into the idea, pushed so aggressively by marketeers with their pictures of alpine springs, mountain peaks and healthy looking joggers, that bottled water is better for you. It’s been proven time after time: bottled water is just water. Nothing more, nothing less.
AN INCREDIBLE RIP OFF
Secondly, bottled water is an incredible rip off. Depending upon the brand, it can be anything from 500 to 2000 times more expensive than tap water. This probably explains why so many companies are trying to get in on a market that’s worth between 50 and 100 billion a year and, until last year, was growing by approx 7% per annually.
I also believe that access to water is a basic human right, and by turning water into a commodity, water companies are taking ownership of an increasingly precious human resource.
TAP INTO TAPPED
Three very good reasons for avoiding buying something that twenty years ago would have been considered a ridiculous purchase. My anti bottled water stance, though, became even more pronounced after checking out the trailer for Tapped, a new documentary about the industry.
It turns out that not only is bottled water a marketing con, it’s also an environmental hazard. Tapped, traces the history of water from its snobbish Perrier roots to its current everyday pervasiveness.
Hopefully once people watch the film, they’ll remember the words often uttered when going on holiday. (When it comes to bottled), don’t drink the water.